Posters, viewed in the way consumers see it (not posters that you hang in your room), basically reflect the economic, social, cultural, and political state of everyday life. They can also suggest, unveil or remind the viewer of their personal "wishes". Most of all, a poster should inform its audience in stimulative way so that it is not forgotten and it is possibly dispersed to others. Today, posters have become common enough to the point that we see them everywhere.
Follow the Rules
The laws of designing a poster, as boring as they may sound, can actually make your product more noticeable to a passerby. Supposedly, it isn't very often that people stop to look at a poster, probably because they didn't "follow the rules". There are many factors in this, including:
- Color
- Proportion
- Contrast
- Rhythm
- Form
- etc.
Another factor, "lettering", is very important, but not as much as "color" might have. The fundamentals of this element incorporate its size, legibility [from a distance], and style.
Lastly, there's "shape", another one of the most significant principles of poster design. Some of its effects on the overall product include the shape being large in size, but not too dominating, obvious from a distance, "forceful presentation" to catch someone's attention, clarity, visual appeal, overlapping with other elements of the poster, and a dynamic display. Like other functions of the "laws", it won't work correctly if used improperly.
Key Points
The three main points I believe this article is trying to get across is that most posters aren't as publicly tasteful as they could be, they should be made to pop out, and most importantly, they recognize situation that are happening in real life. The first two are prominent because they both attempt to get the reader to not follow the crowd with boring posters, but make them influential in your own way. As for the last one, you may be so used to what's happening in the real world that you don't realize how important it is until you see it reflected on a poster.
Valuable Aspects
To me, the most interesting thing I read from this article was that, as said in the previous paragraph, there aren't many posters that strike people's aesthetics like there might have been before. By keeping this in mind, I will try my best to make my projects more optically appealing and study successful posters in the hopes of having the same effects of them.
Dumbed Down
In conclusion, posters are important and should be made with care.
- Brenna (っ• ◡•)っ
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