Color Psychology
My logo (right) is supposed to convey a fun and happy message with all the bright colors used in it. I was wanting to make it space themed, so I used some of the colors you could find in nebulas, like the Orion Nebula or the Eagle Nebula. The bright colors also represent wonder (to me anyways), which is what we do whenever we see stars in the sky.
Shape Symbolism
The shapes I mostly used in my logo were squares and a star, though the colors make it look like the star is made up of lots of triangles. I made it look like this because, like I said in the previous paragraph, I wanted it to have something to do with space, since my dream when I was four/five was to be an astronaut. I'm still really interested in astronomy, so I wanted it to look like how you would see a star from Earth, but a little more detailed and colorful than it usually would be.
Font Personality
I obviously didn't use the same font as I got in the quiz from the previous post, but in my second choice for my logo (left), there is a slight variation, since I added text to it. I used the font Century Gothic, since it looked modern-ish and had a space feel to it. I chose the name "WORMHOLE" for it because it kind of looked like a portal, and since it is supposed to be space-like, a portal in space usually comes to mind as a wormhole (again, to me anyways).
- Brenna (っ• ◡•)っ
Pentagram
Today (or maybe yesterday), I went here to find out what font I am. A guy with a Russian(???) accent asked me four questions to find out what my personality is like, which were:
1. Are you emotional, or are you rational?
2. Are you understated, or are you assertive?
3. Are you traditional, or are you progressive?
4. Are you relaxed, or are you disciplined?
I answered emotional, understated, progressive, and relaxed. They fit into my "personal brand of 'me'" (I'm assuming that means font) because the font isn't too complicated; it's literally made out of dots.
Why is Color Psychology in Graphic Design so Important?
Well, color psychology has everything to do with graphic design! Graphic design is almost entirely composed of color psychology. Companies use certain colors to get target audiences to buy their products. Color can even make people feel certain emotions!
Emotional Colors
As said in the previous paragraph, some colors can make you feel a particular way. For example, seeing red on a product might make you feel angry or rushed. Another example could be blue, trying to make you feel sad or calm.
My Opinion...I Guess???
Sometimes I feel like producers aren't really trying to use color psychology; they're just trying to make their logo look cool. For example, take the 2014 Nintendo logo. A lot of people think that gray means peace and balance, but how exactly are they trying to make you feel calm when their games have the most frustrating puzzles ever?? Sorry if I'm getting off topic, but I don't think they really put any thought into their new logo, and I'm sure that a lot of companies have done the same thing. Don't get me wrong, a lot of companies do put a lot of thought into their logo. It just seems like some aren't using color psychology correctly.
- Brenna (っ• ◡•)っ
did I do this right?? (⊙.⊙)
Graphic design is more about making something look pretty; it has to represent an idea and make it seem appealing to the public. Having a career in the graphic design business requires creativity and deep thinking. You constantly have to ask yourself questions like, "What could this represent?" "Could people take this the wrong way?" "Would people feel comfortable with this?" Graphic design is all about questions (and drawing...and text...etcetera).
I can connect with this because I, personally, want a job in character design in either the video game business or the movie business. My personal belief is that graphic design doesn't just have to be about designing logos or maps or anything else you would relate it to; sometimes it can (mostly) be about drawing and making that character or scenery look visually pleasing. Even if art block can be a very common thing for some character designers, making a picture out of a scribble can help create pictures you hadn't thought of before.*
Another connection I can make from this is that many logos I have seen from over the years have a special meaning to me, even if they don't for others. A lot of video game logos and console logos can make me think about simpler times (yes, I know that sounds tacky) when I was little, of how I spent my time and how fond those memories are. For example, the Nintendo 64 logo (see above) makes me feel very happy, because the first game I ever played--and my favorite game--was for the Nintendo 64. What I'm trying to say is that graphic design can make you feel nostalgic, believe it or not.
One other personal connection I can make is that graphic design often helps me literally draw out my emotions on paper; it's kind of like a stress reliever and can help me get over just about anything I'm upset about. Or, it can just help me to feel a little calmer and less tense even when I'm already feeling alright (I don't know if this would work for a personal connection or not...).
- Brenna (っ• ◡•)っ
*sorry if this is in the wrong spot
Color Psychology
